The synthetic user research platform.
Start with a decision, ground an audience, approve a bounded study, and inspect the evidence. A product URL is optional.
Research Workspace
Needs discovery, concept comparison, creative review, authorized browser tasks, groups, and Challenge Review live in one method library.
Audience Passports
Every audience carries provenance, assumptions, freshness, and qualification history. Composites are not claimed as identifiable people.
Validation and Decision Memory
Compare simulated findings with permissioned human evidence, then record what changed and whether it later held up.