Audience Studio
Create realistic audiences from real-world evidence.
Research your next decision with synthetic users.
Build audiences from real evidence. Compare concepts and workflows. Turn findings into confident decisions.
Test anything with synthetic users
Evidence at scale. Better decisions faster.
Grounded in real customer evidence
From insights to action
Run Studies
Test concepts, journeys, pricing and workflows.
Analyze & Report
Turn conversations into clear, shareable insights.
Make Better Decisions
Validate, iterate, and move forward with confidence.
simuvant.com/app
Research Workspace
Last 30 days
Active studies
4
Audience libraries
12
Participants
2,400
RU used
68%
Recent studies
- HHomepage value proposition testConcept test · 600 participantsrunning
- PPricing page iterationPricing test · 400 participantscompleted
- OOnboarding flow (v2)UX task study · 800 participantsanalyzing
One workspace: audiences, studies, reports, and the validation that keeps them honest.
From evidence to a decision you can check.
1
Ground an audience
2
Run a controlled study
3
Inspect the finding
4
Record the decision
5
Check it with humans
Every answer carries its evidence class
- synthetic_response
- browser_observation
- human_evidence
- researcher_assertion
Start with a decision. Not a website.
Simuvant is research software. You ground an audience in evidence you already have, approve a bounded study, and receive findings you can inspect. Simulated answers stay labelled. Human holdouts stay separate.
- Audience Passports
- Provenance, assumptions, and freshness travel with every composite. Nobody is claimed as a real named person.
- Controlled studies
- Protocol, audience version, and stimuli freeze together. Changing one thing starts a new comparison.
- Decision memory
- Record what you shipped and whether later human evidence supported it. The product stays useful after export.
Methods for the work you already do.
- Needs discoveryNo product URL required.
- Concept comparisonFrozen cells. Disagreement stays visible.
- Message and pricingObjections, not conversion forecasts.
- Creative and videoRecall and reaction, moment by moment.
- Browser tasksObserved actions, not screenshot opinions.
- Challenge ReviewOne method. Not the whole product.
Synthetic findings are a draft of the truth. Human evidence is the check.
No conversion rate is inferred from a simulated vote. No accuracy badge is shown. Challenge Review is one method in the library, not the product.
How evidence is labelledResearch, $299 / mo
150 RU each month. Collaboration is unlimited. Explorer is $99. Studio is $599 when you need client rooms.