Research your next decision with synthetic users.

Build audiences from real evidence. Compare concepts and workflows. Turn findings into confident decisions.

Test anything with synthetic users

Evidence at scale. Better decisions faster.

Grounded in real customer evidence

From insights to action

Audience Studio

Create realistic audiences from real-world evidence.

Run Studies

Test concepts, journeys, pricing and workflows.

Analyze & Report

Turn conversations into clear, shareable insights.

Make Better Decisions

Validate, iterate, and move forward with confidence.

From evidence to a decision you can check.

  1. 1

    Ground an audience

  2. 2

    Run a controlled study

  3. 3

    Inspect the finding

  4. 4

    Record the decision

  5. 5

    Check it with humans

Trusted by innovation teams at

  • Accel
  • Notion
  • Figma
  • Stripe
  • Zapier
  • Cloudflare